DEALER SPOTLIGHT:

Up North Shoreline Gaylord Michigan

From its humble beginnings, Up North Shoreline has grown into a thriving family-run business, known for its exceptional boat lift installations, removals, and maintenance services. Their commitment to excellence and customer satisfaction mirrors that of Great Lakes Lift, making them the go-to choice for shoreline solutions in Gaylord and beyond.

Mike was deeply inspired by Great Lakes Lift’s business model and dedication to excellence. Fueled by the desire to provide his community with the same level of quality and service, he founded Up North Shoreline—a company built in the image of the brand that had captivated him from the start.

The combination of Great Lakes Lift’s sturdy boat lifts and Up North Shoreline’s expertise ensures that boat owners can trust in the safety and security of their watercraft season after season. Together, we have redefined the standards of the shoreline industry in Gaylord, Michigan.

DEALER SPOTLIGHT:

Waters Edge Dock and Hoist, Howell Michigan

At Great Lakes Lift and Dock, we take pride in our strong partnership with Waters Edge Dock and Hoist, a leading provider of dock and hoist services in Michigan. Our company philosophy prioritizes customer satisfaction, and we believe in making the installation process as seamless as possible for our dealers in the field.

We’re glad we took a chance on Jerry and Garrick over ten years ago! 😉

Through our partnership with Waters Edge Dock and Hoist, we are able to offer their clients the best possible lake products available. Our dedication to customer satisfaction is what sets us apart from other manufacturers in the industry, and we are proud to work with Waters Edge Dock as they install our product with experience, reinforced. 

DEALER SPOTLIGHT:

Camp & Cruise Marne, Michigan

Jeff Helms and his family have been in Marne Michigan for 50 years serving the area under the name of Camp and Cruise. Camp and Cruise sells everything you need for your lake experience including truck accessories to help tow your boat. They have been a Great Lakes lift dealer for twenty years and counting. Welcoming Jeff to represent our company has been a great honor as he holds the same family values that we do, and applies that to his business as often as he can.

On this day, we caught up with Jeff Helms for a quick interview at Camp and Cruise headquarters. He was kind enough to take some time out from his busy day to show us around the yard and give us some valuable feedback on our products. 

DEALER SPOTLIGHT:

Lakeside Services, Beaverton Michigan

Greg has been a partner of Great Lakes Lift for many years. So when Lakeside Services was effected by the Eatonville Dam breach, we stood by them the best way we knew how. We strive to do the right thing when catastrophes like this happen, and treating our dealers like family is a regular part of working with us.

Greg launched Lakeside Services after leaving a corporate job to branch out on his own. He quickly found his way in the marine industry, serving lake residents all over Michigan but eventually settled in the central region around greater Midland. On this day, we caught up with him and his crew late boat season, as they were removing docks and boat lifts for the winter.